Born in 1975 in the North East of England. He started to study Furniture and Product Design at Nottingham Trent University. In 2003 design author, Max Fraser, featured Alexander in the publication Design UK 2 and having been awarded a bursary he exhibited for the first time at 100% Design, London. He has worked with Europe's leading design manufacturers such as Zanotta, Established & Sons and ClassiCon. In 2005, Alexander won Elle Decoration "Young Designer of the Year" and "Best in Lighting" for the family of "Fold" lamps for British manufacturer Established & Sons. In 2006, it was announced that the Museum of Modern Art, New York acquired the "Fold" lamp for the permanent collection. Whilst the "Butterfly" table received the Chicago Athenaeum Museum: Good Design Award. Alexander is a visiting professor on the MA Industrial Design course at the ECAL in Lausanne, Switzerland and the Royal College of Art in London.

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